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Chris Concept
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Chris Concept

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Chris Concept

Discovered by Rev. Run at the age of 14; detailed by Detroit-native Poet, Jessica Care Moore; and directed by the, Grammy Award-winning, Hidden Beach Recordings staff, Chris Concept is developed and ready for the world! Actually, his timing couldn't have been more perfect. In an industry that is vastly becoming imitative and unappreciated, Chris Concept brings musicianship to the sundry sounds of Hip-Hop music. This definitely shows in his independent debut short play album, "Pump Your Break" (due to be released later in 2004).

A 5 track journey through life, love, and time as he calls on the production of Oddisee (DJ Jazzy Jeff's the Magnificient LP), Slum Village mentored, JayLyrikal, and newcomer Wyldfyer to recall a forgotten, native-tongue vibe. This vintage vibe combined with a trademark, rhythmically complex delivery and content matter that will find you searching the depths of your own soul, are satisfying the palates of, not only the true school Hip-Hop heads, but those of all who enjoy good music!

At a tender age, Chris' mother relocated him to Westchester, NY, in order to escape the harsh living conditions of Brooklyn. Chris' father moved to Denver, Colorado where he continued touring with acclaimed instrumentalists like, Chaka Khan, Earth Wind and Fire, and Roy Ayers. Chris' musicianship began at the age of 5, when his mother purchased his first viola. He has, since then, become proficient at several instruments, including String Bass, Tenor Saxophone, and the Trumpet. On his own at age 15, Chris' left NY to pursue his dreams of becoming a respected musician. Notwithstanding the many tragedies he'd encounter along the way, he graduated from high school, and studied at the, world renown, Berklee College of Music.

He would eventually, move back to Denver, only to find that AIDS had claimed the life of his aunt at age 37 and, shortly thereafter, witness the death of his paternal grandmother. It would take nearly 5 years before DEATH would consume the majority of the paternal side of his family, including his cousin and adopted brother, who died in a tragic drunk driving incident one week after his 18th birthday. Determined to climb out of the destructive web of death, life spun him; Chris made a decision to attend Clark Atlanta University to pursue his educational goals. Despite positive stories that had been told about HBCU institutions being more empathic to the plight of African American males trying to achieve an education, he encountered the same financial woes that plagued him years prior at Berklee. After two years of an uphill financial battle, Chris was left with no choice but to withdraw from Clark Atlanta. Shortly thereafter, he learned of the suicide of his former girlfriend. Depressed, destitute, and derelict, Chris drove back to New York to find himself. It was there, that he would complete an internship that cultivated his knowledge of; and bring him presence in, the music industry. "The staff of Hidden Beach Recordings, would assist me in being the best artist I could be, I was lucky! Not many people can even get the attention of a record label, let alone the guidance of an entire staff" said Chris! Finally, it seemed that destiny was on his side. It was also through his internship that he would meet gifted business mind and friend, John A. Toler. "John and I would work side by side against all odds for one year to develop the beginning of MY SOUND." stated Chris.

In September 2003, Chris moved back to Atlanta, armed with a strong demo, vital connections, and industry relationships, ready to take over the city. The bus ride from Washington, D.C. would prove to be very beneficial to say the least. Chris credits Darryl "Quartermaine" Francis and David "D-Hub" Hubbard, for putting him in contact with Amir "Oddisee" Mohamed, one the producers on the album. "It was Oddisee who personally gave me the tools I needed to find myself and taught me what it truly means to 'GRIND' in this industry". "I credit Oddisee and long-time friend and producer, Wyatt "Wyldfyer" Coleman, with bringing forth the intermediate stages of my artist development" stated Chris.

Currently, Chris is working on securing international distribution for his debut Full Length album, which is to be released in 2005. "The moral of my story, though it still continues, is that through this long windy road we call life, there are things that will attempt to discontinue your existence on this planet. But, if each step you take is worth the risk, you'll continue to fight for it, in spite of! What do you believe in? What are you willing to fight for?"

Chris Concept